Virgil Abloh. Icons

Virgil Abloh. Icons

Virgil Abloh (Author), Nicholas Schonberger (Introduction)

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In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company’s most iconic shoes. With their project The Ten—which reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others—they reinvigorated sneaker culture.

Virgil Abloh’s designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the genius of the original shoe using lettering, ironic labels, collage, and sculpting techniques, Abloh played with language and sculptural elements to construct new meaning. Inspired by the wit of Dadaism, architectural theory, and avant-garde happenings, he analyzed what makes each shoe iconic and deconstructed it into an artistic assemblage, making each shoe into a piece of industrial design, a readymade sculpture, and a wearable all at once.

ICONS traces Abloh’s investigative, creative process through documentation of the prototypes, original text messages from Abloh to Nike designers, and treasures from the Nike archives. We find Swooshes sliced away from Air Jordans and reapplied with tape or thread, Abloh’s typical text fragments in quotation marks on Air Force 1, and All Stars cut into pieces. We take a look behind the scenes and witness Abloh’s DIY approach, which gave each model in the Off-WhiteTM c/o Nike collection
Product details
Publisher : Taschen America Llc; Main edition (27 December 2020)
Language : English
Hardcover : 352 pages
ISBN-10 : 383658509X
ISBN-13 : 978-3836585095
Reading age : 15 years and up
Dimensions : 26.67 x 3.81 x 31.12 cm
Best Sellers Rank: 25,325 in Books (See Top 100 in Books)
16 in Fashion Designers
81 in Fashion Design
175 in Design & Decorative Arts
Customer Reviews: 4.7
1,352 ratings



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