THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.
IN ‘HOOKED’, NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN'T PUT DOWN.
‘Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits.' – Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast
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Why do some products capture our attention while others flop?
What makes us engage with certain things out of sheer habit?
Is there an underlying pattern to how technologies hook us?
Nir Eyal answers these questions (and many more) with the Hook Model – a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again.
Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples,
Dettagli prodotto
Editore : Portfolio Penguin (6 novembre 2014)
Lingua : Inglese
Copertina rigida : 256 pagine
ISBN-10 : 0241184835
ISBN-13 : 978-0241184837
Peso articolo : 200 g
Dimensioni : 20.4 x 13.8 x 1.7 cm
Posizione nella classifica Bestseller di Amazon: n. 33 in Hardware (Libri)
n. 37 in Design industriale e del prodotto
n. 38 in Industria informatica
Recensioni dei clienti: 4,6
2.821 voti
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