Scaling Up: How a Few Companies Make It…and Why the Rest Don’t (Rockefeller Habits 2.0)

Winner of the International Book Awards for General BusinessWinner of the Readers’ Favorite International Book Award for Non-Fiction BusinessIt’s been over a decade since Verne Harnish’s best-selling book Mastering the Rockefeller Habits was first released. Scaling Up (Rockefeller Habits 2.0) is the first major revision of this business classic which details practical tools and techniques for building an industry-dominating business. This book is written so everyone ― from frontline employees to senior executives ― can get aligned in contributing to the growth of a firm. Scaling Up focuses on the four major decision areas every company must get right: People, Strategy, Execution, and Cash. The book includes a series of new one-page tools including the updated One-Page Strategic Plan and the Rockefeller Habits ChecklistTM, which more than 40,000 firms around the globe have used to scale their companies successfully ― many to $10 million, $100 million, and $1 billion and beyond – while enjoying the climb!

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“Scaling Up addresses the second half of the venture ball game, something often lost in all the hoopla about incubating disruptive innovation during the first half.  Half-time scores don’t matter – it’s all about how you finish the game.  So get yourself into Verne’s locker room for a great half-time pep talk, and then get yourself out on the field to play a great second half.” — Geoffrey Moore, Author of Crossing the Chasm

“Verne delivers more value per page than anyone else in the business!” — Henry McGovern, co-founder and Chairman of AmRest (WSE: EAT)

“Scaling Up not only opened my eyes and helped direct my focus as the new leader of this non-profit organization, but the concept itself literally became our new holistic initiative. With these new skills, we were able grow our organization exponentially and reach out to new funders.”Joshua Troderman, CEO, Shalom Learning

“Verne Harnish is more committed to helping companies grow than any other person on the planet. Really. He’s also radically practical in his approach and that is reflected throughout this terrific book.” — Patrick Lencioni, president, The Table Group; best-selling author of  The Five Dysfunctions of a Team and The Advantage

“Fast-growing companies ― not small ones or big ones ― create almost all the jobs and innovation in our economy, and Verne has been an invaluable guide to leaders of such companies, like me. Scaling Up helps us put in place the disciplines critical to building a significant business.” — Graham Weston, Chairman and CEO, Rackspace (NYSE: RAX) 

“Verne’s tools and techniques have been key to scaling up Benetton to become the #1 international fashion brand in India. They work!” — Sanjeev Mohanty, CEO, Benetton India

“Imagine walking into a library and finding one book that captures the ideas of all the books in the library. Scaling Up is that business book. You will not have to go any farther.” — Jack Stack, founder and CEO of SRC Holdings; best-selling author of  The Great Game of Business and A Stake in the Outcome

“We’ve scaled up our company from a single office near Calgary to 2,000 employees in 165 locations across Western Canada. Verne’s tools and techniques have been critical to helping us drive and manage this growth during my 20 years as CEO ― and ultimately to freeing me up as the founder to pursue other interests.” — Scott Tannas, founder and Vice Chairman, Western Financial Group;  senator, Canadian Parliament

“Verne Harnish has once again proven he’s the Growth Guy. Scaling Up is packed with the tools to help you bust through the barriers to growth and climb learning curves faster. But don’t let your leadership team carry the load alone ― multiply your impact by sharing the book with every employee on your team.” — Liz Wiseman, best-selling author of Multipliers and Rookie Smarts

“Scaling up a significant business requires precisely the kind of discipline and focus detailed in Verne’s practical and ‘how-to’ driven book.” — Scott Farquhar, co-founder and CEO, Atlassian

“The idea of guiding a company from the small tide pools to the big seas of business can be exhilarating, but also daunting without a detailed set of directions. Scaling Up provides those directions, along with a remarkably detailed map for how to get there safe and happy.” — Robert B. Cialdini, best-selling author of Influence

“Verne Harnish’s Scaling Up is one of the finest business books you’ll ever read. We are all searching for new ways to build more effective teams, startups, and organizations that will stand the test of time. Through compelling research, business parables, vivid examples, deep research, Verne shares practical advice on the toughest challenge organizations confront: how to spread success from a few small pockets of an organization to its entire fabric. Whether you’re an entrepreneur who wants to scale up, a CEO who wants to take his business to the next level, or a non-profit executive who wants to leave a legacy, this book will be life-changing.” — Tan Yinglan, Author of Way of the VC – Top Venture Capitalists on Your Board, Chinnovation – How Chinese Innovators are Changing the World and New Venture Creation – Entrepreneurship For The 21st Century – An Asian Perspective

– – Scaling Up

About the Author

Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO) and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” and WEO’s “Advanced Business” executive program both held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company with over 150 coaching partners on six continents, Verne has spent the past three decades helping companies scale-up.

The “Growth Guy” syndicated columnist, he’s also the Venture columnist for FORTUNE magazine. He’s the author of Scaling Up (Rockefeller Habits 2.0); Mastering the Rockefeller Habits; and along with the editors of Fortune, authored “The Greatest Business Decisions of All Times”, for which Jim Collins wrote the foreword. Verne also chairs FORTUNE Magazine’s annual Leadership and Growth Summits and serves on several boards including chairman of The Riordan Clinic and the newly launched Geoversity.

An investor in several scale-ups, Verne resides in Barcelona, Spain, with his wife and four children and enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.

Winner of the International Book Awards for General BusinessWinner of the Readers’ Favorite International Book Award for Non-Fiction BusinessIt’s been over a decade since Verne Harnish’s best-selling book Mastering the Rockefeller Habits was first released. Scaling Up (Rockefeller Habits 2.0) is the first major revision of this business classic which details practical tools and techniques for building an industry-dominating business. This book is written so everyone ― from frontline employees to senior executives ― can get aligned in contributing to the growth of a firm. Scaling Up focuses on the four major decision areas every company must get right: People, Strategy, Execution, and Cash. The book includes a series of new one-page tools including the updated One-Page Strategic Plan and the Rockefeller Habits ChecklistTM, which more than 40,000 firms around the globe have used to scale their companies successfully ― many to $10 million, $100 million, and $1 billion and beyond – while enjoying the climb!

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