Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience

Accelerate sales and improve customer experience Every day, most working professionals entrust their most important messages to a form of communication that doesn’t build trust, provide differentiation, or communicate clearly enough. It’s easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame. Rehumanize Your Business explains how to dramatically improve relationships and results with your customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. It explains the what, why, and how behind this new movement toward simple, authentic videos—and when to replace some of your plain, typed-out communication with webcam and smartphone recordings.  •   Restore face-to-face communication for clarity and connection •    Add a personal, human touch to your emails and other messages •    Meet people who’ve sent thousands of videos •    Learn to implement your own video habit in an easy, time-saving way •    Boost your replies, appointments, conversion, referrals, and results dramatically If you’re ready to influence, teach, sell, or serve in a more personal way, Rehumanize Your Business is your guide.

Amazon.com Price: $11.79 (as of 27/05/2020 07:09 PST- Details)

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From the Inside Flap

ARE YOUR EMAILS LESS EFFECTIVE THAN they were just a few years ago? Do you struggle for replies and responses? Do your text messages get misread or misunderstood? It’s time to stop relying on faceless digital communication and get face to face again. Rehumanize Your Business is a hands-on guide to adding simple webcam and smartphone videos into your communication mix in order to build trust, save time, and get your message across. . . the first time and without ambiguity.

In our rush to adopt high-tech communications that simply target and hunt, we’ve forgotten the power of building personal relationships. Time and distance make it impossible to always meet face to face but there is a solution for truly connecting. Authors Stephen Pacinelli and Ethan Beute—two experts in business communication—show how to add personal videos to your emails, text messages, and social media messages. The videos they recommend are not for marketing but rather for relationships. This type of video is conversational, authentic, and imperfect. It connects with people to help make sales and service more meaningful and compelling.

Rehumanize Your Business is filled with practical and proven strategies, tips, and stories to help you put in place a winning video process.

It knocks down the technical aspects of making a video and provides simple guidance on recording and sending, cameras and equipment, psychological factors, and much more. The authors also reveal advanced follow-up strategies and opine on the future of this dynamic movement.

Managers, sales reps, marketers, and everyone else working in a professional capacity benefit from better relationships. To help you be seen, be heard, and be understood, Rehumanize Your Business gets you face to face at scale with personal and relatable videos.

From the Back Cover

PRAISE FOR Rehumanize Your Business

“These days we’re all in sales. No matter what work we do, much of it involves persuading, influencing, convincing, and cajoling others. Video as taught in this book can help you blend the efficiency of digital communication with the warmth of your face, voice, and personal touch. Give it a read to sell more effectively.”Daniel H. Pink | Author of To Sell Is Human and When

“Connecting is super-important in our industry, and video makes it easier. After seeing your face and hearing your voice in video emails, people feel like they know you before you’ve ever met. It’s an instant connection—and this book is an essential tool to help you make that happen.”Adam Contos | CEO at RE/MAX

“To create powerful humanizing experiences that your customers and future customers would love, you must be authentic. We can and must do better than expected—and personal videos as prescribed in this book can help. Read this and get ready to challenge the status quo.”Sangram Vajre | Chief Evangelist and Co-Founder at Terminus and author of Account-Based Marketing

“Video is no longer bound by the traditional factors of creation, distribution, or accessibility. Brands must learn a new possibility for video across the entire customer journey and how to elevate the medium with a one-to-one, human-to-human approach. This book will help.”Mathew Sweezey | Principal of Marketing Insights at Salesforce and author of Marketing Automation for Dummies

“We’re better in person and we win through relationships. That’s why video is so important and why I train all my clients on it. If you want proven strategies to get face to face and close more deals, you want this book.”Tom Ferry | #1 real estate coach and New York Times bestselling author

See all Editorial Reviews
Accelerate sales and improve customer experience Every day, most working professionals entrust their most important messages to a form of communication that doesn’t build trust, provide differentiation, or communicate clearly enough. It’s easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame. Rehumanize Your Business explains how to dramatically improve relationships and results with your customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. It explains the what, why, and how behind this new movement toward simple, authentic videos—and when to replace some of your plain, typed-out communication with webcam and smartphone recordings.  •   Restore face-to-face communication for clarity and connection •    Add a personal, human touch to your emails and other messages •    Meet people who’ve sent thousands of videos •    Learn to implement your own video habit in an easy, time-saving way •    Boost your replies, appointments, conversion, referrals, and results dramatically If you’re ready to influence, teach, sell, or serve in a more personal way, Rehumanize Your Business is your guide.

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