Humanizing Data Strategy: Leading Data with the Head and the Heart

By combining relentless optimism with a brutally honest reflection on common data strategy mistakes and what it takes to fix them, Tiankai provides CxOs to operational staff, data experts to business users, and students to experienced leaders, a refreshing take on turning advocates into active change-makers to create a sustainable data strategy.

People are emotional, irrational, and impulsive, but they also play a crucial part in any data strategy work. Yet why is the people part of data strategy so difficult? Tiankai decodes the human aspects of data strategy into an actionable framework, linking human needs with business objectives through the Five Cs: Competence, Collaboration, Communication, Creativity, and Conscience.

Tiankai Feng is a creative force of nature in the data space. Since bursting onto the scene with his "Governors of Data" rap song and music parodies, he has proven time and again that he can effectively wrap the truth about data management in a business-accessible coating. His new book, Humanizing Data Strategy, is a natural extension of his unique form of thought leadership.

Tiankai strives to illuminate the human side of data strategy. By acknowledging the inherent biases and emotional influences in data analysis, he underscores the need for empathy and compassion in the realm of data-driven decision-making. With his trademark blend of personal anecdotes and professional wisdom, he offers a simple but compelling 5Cs framework for making data strategy more inclusive and impactful. A must-read for anyone looking to humanize their data practices and foster a more collaborative and ethical data culture at their enterprise.